The Pitch: Advertising and marketing news for 6.14.22June 14, 2022
The Martin Agency created a new campaign for Virginia Tourism Corp. Called “Heart and Soul,” the campaign spotlights black creators and artists shaping culture in Virginia with monthly city guides highlighting their favorite places. The campaign kicked off with a collaboration with rapper Pusha T’s Heir Wave Music Group on a track highlighting emerging Virginia musician Kingna Scott.
Martin developed the track idea and city guides with VTC and consulting firm JMI.
Architecturefirm hired New York-based Q Collective for visual identity work that included a new logo and redesigned website.
AMA Richmond awarded annual scholarships through its Robert R. Barber Endowment Fund for Scholarship & Training to VCU students Ashleighe Gibson and Mariah Kumpe. The awards were presented in an event at Maymont marking the local American Marketing Association chapter’s 60th anniversary.
Green Fin Studio added Katie Turk as a summer intern. The UVA grad will be working on several of the agency’s environmental communication projects.
Parkwood Creative was hired by Amsterdam agency Ready Hit Play and Wunderman Thompson Seattle to cover the Richmond leg of production for “Be Fearless,” a campaign for Microsoft.
Parkwood completed two video series for Allianz Travel Insurance, an animated campaign forFerguson Enterprises and a video for Markel to open the insurance company’s shareholders meeting in April.
Wildfire won three Addy awards for its work for Warrenton-based Mad Magic Kombucha. It won a gold Addy for the company’s website, a silver for packaging design and a bronze for logo design.
Arts & Letters Creative Co. hired Alex Brueggeman as director of community. He is responsible for all community and diversity, equity and inclusion efforts at the agency. He previously held similar roles at FCB and 72andSunny.
Torx was hired by Buckingham Branch Railroad to develop a website for its Virginia Scenic Railway tourist rail excursions. The site will showcase the Dillwyn-based railway’s different routes and enable customers to purchase tickets for train rides and other rail-related events.
Torx launched a website for Henrico-based Memories Videography‘s sub-brand MV Wedding Films. The site features photos and videos showcasing the firm’s visual storytelling and includes a blog that will be used to share wedding-related tips and behind-the-scenes client stories.
Stoqd Marketing was hired by Richmond-based Coalesce Coffee for branding and website design, Richmond Tattoo, Art and Music Festival for social media marketing and digital advertising, and EXP Realty for brand identity work. It’s doing web design work for local firms Boss Enterprise Logistics LLC and CS Truck Parts and for Montana-based Elation.
Stoqd updated social media profiles for dog chew brand Barkworthies. The agency also published weekly blog articles and is providing ongoing social media content management for the brand.
Poolhouse won 22 awards between this year’s Reed Awards and Pollie Awards, both of which recognize work in political advertising. Work recognized in both contests included ads Poolhouse produced as media consultant for the Youngkin for Governor campaign.
JLV Communications led creation of a new brand identity, refreshed website and social media strategy for client Virginia Council on Problem Gambling. The agency collaborated with Longstaff Creative on the brand identity, Ironistic on the website and AA Communications on the social media strategy.
Tilt Creative + Production produced “Birth of a Planet,” a documentary film about the former Richmond Planet newspaper and editor John Mitchell Jr. The film premiered at the Richmond International Film Festival on Friday. Tilt’s work on the project also included a website about the film.