Ten Tips for Evaluating a Home Builder WebsiteMay 3, 2020
When researching potential new home builders to hire, you need to rely on quality, professionalism, customer service and relevance to your wants and budget. Because most new home searches begin online, evaluating a home builder’s website is crucial to deciding whether or not the home builder deserves to be contacted. If you want to purchase a house, this helpful article offers home buying information and ten tips for evaluating a home builder website.
Because the website of New Home Builder Orleans Homes exemplifies many features indicative of a quality homebuilder website, it was used as a model for what a potential new home buyer should look for in a new house builder website.
House & Floor Plans
When you are considering the purchase of a new home – maybe the biggest purchase you will ever make – you need to know the house is what you want, inside and out. To save potential home buyers time, some homebuilder websites let visitors preview new home plans online. A typical home builder will offer several floor and house plans and a home builder whose website boasts interactive floor plans suggests both technical savvy and awareness of what site visitors want of a residential home builder.
Just as the availability of house and floor plans show an awareness of what those in the market for a new home want, the ability to print plans and brochures reinforces that awareness. If you print a plan, you have something tangible to use for reference and to use if you choose to tour new model homes.
Words, Pictures & Interactivity
A picture is worth a thousand words, or so the saying goes, but different people gather information in different ways. Some people are visual, others interactive while still more prefer to read to gather information. A home builder website should be equally open to these various ways of gathering information. And for those visual site visitors, if the pictures are of decent quality, it likely means the home builder invests in quality in other aspects of their business. One additional note on the pictures that appear on homebuilder websites: if the picture doesn’t show the actual home interior or exterior – shows instead a flower vase, say – it may mean the homebuilder is hiding something.
Usability & Navigation
For government and government contractor websites, the site must be accessible to persons with disabilities. Websites not obligated to this level of accessibility – but that are accessible nevertheless – are indicative of a company sympathetic to the needs of all potential site visitors. This is good, naturally, but accessible and usable websites also lead to a more rewarding site visit. In short, an open, easy-to-navigate website likely means open, easy-to-navigate homes.
Solid site navigation suggests, in addition, an awareness of how visitors will move throughout the website and a desire to make this process as intuitive as possible. A thoughtfully designed website means a thoughtfully designed home so look for sites that are both usable and accessible.
To find a home, you need to know where it is. Maps, obviously, make the search for a new home easier. Furthermore, an interactive map – one where you can simply click on a location to view homes available in that area – makes the home search that much easier. When a website gives you multiple tools to find a new home for sale, it reinforces the notion that the homebuilder wants to make the search for a new home or new home development easier.
Visitors to a homebuilder website may be looking for several unique types of information: new homes, home plans, home locations, financing information, company history, employment information, and home care tips. The content sought by a visitor should be easy to locate in a few simple clicks. Site maps, search fields, information architecture – these all help the visitor through the site. Again, an easily-navigable site suggests the homebuilder knows how to build well.
Search by Various Factors
A visitor in search of a single family home for sale, for example, may be seeking unique features. It so follows that a website should allow visitors to search by various factors such as location, neighborhood, price range, number of rooms, amenities, etc. There are many types of people in the market to buy a new home and a homebuilder should offer information to a variety of individuals. Even a luxury home builder builds a variety of models and a site that lets you search for factors pertinent to your home search suggests the company may be one worth further investigation.
Site Speaks to your Wants and Needs
Just as a site should allow for you to search according to your unique new home needs, a site should also speak to your new home wish list. If you are a first time homebuyer looking to buy a new house, evaluate the site content to see if they speak to needs similar to yours. If the site does not – there is no need to contact the home builder.
A link is a vote for a website because, if there is a link to the site, the linking website owner decided the site content was worth referencing. So check to see if the site is linked to because links are essentially votes of confidence.
It is often said that the decision to purchase a house is one of the biggest most people will ever make. Most people have to think very carefully about investing in a new home, and how to finance it. Even if you have your own plans for financing a new home purchase, look for homebuilder websites that offer financing and mortgage information. It demonstrates a familiarity with the financing process and the ability of the company to give you good, reliable information. Some sites even offer a mortgage calculator [http://www.orleanshomes.com/buy/calc.cfm target=] – a very helpful tool to use during a new home search.
If you evaluate home builder websites based on these factors, you are better prepared to decide which new home builders to contact. One final note. If you like a home builder website, look for interest list forms or forms to request additional information. Filling out these forms not only ensures you are only provided relevant information, they will likely automatically qualify you for special offers, discounts and VIP openings. If you like what you see, fill out the interest list.
* You may republish this article provided you retain the active hyperlinks. Copyright 2006, Robert O’Shaughnessy.