Baudrillard is a postmodern, post-structural philosopher known for his unique contributions to the world. His contextualizing concepts rule many concepts like technology, fuzzy logic, functionality, hyper-functionality, end of the symbolic, hypermarket, simulacra and simulation.
Most notable is Baudrillard’s reading into technology. Technology in the postmodern world is structured on the grand narratives of opposition and contrast. There is a debate going on in the world whether should resort to eco-farming or farming with genetically engineered seeds. The environmentalists and the technologists are on warpath with each other. Does technology invade the privacy of the self? Yes, in a way it does. Cyber firms like Google and Yahoo collect personal information and pass it on to generate advertisements. In a technological society we are not free from surveillance. There are also positive impacts of technology like the spread of social media and its use by individuals. Twitter, Facebook and blogs like … Read More