How Apps Are Evolving the News and Magazine IndustryMay 5, 2020
Everybody is ‘on the go’ with little time to sit for a while at calm and consume quality content. The urge of people to go through high-quality contents including news, entertainment stories or editorials has led to the upsurge of news apps. They have become the new frontier for magazines to help people go through the latest news stories and stay updated.
With dozens and dozens of news channels penetrating in the market, it is not everyone’s cup of tea to get into readers’ hands. Thus, it requires a well-integrated, winning strategy with efficient resources to break the ice and get increased downloads and usage. Following here are some of the vital factors that will signify how apps ultimately work as a boon for your business.
The New Frontier of Money Making
Magazines have an array of profit-making tools such as advertisements, subscriptions, sponsored events and paid articles. However, in the mobile-first world, you need to dig out ways by which, you can earn profits via your news application. A reader visits your app just and just to read useful contents and not to watch out banner ads. Thus, to offer a seamless experience, you should think of intuitive ways of displaying ads. Such creative ways include displaying sponsored articles below general articles or showing videos at bottom of the page.
While talking about online or paper magazines, you can refer notifications to the readers only when they wish to. On the contrary, with a news app, you can send instant push notifications to readers for going through the latest stories. Moreover, it will help readers to stay in control whether they want to receive the notifications or not by disabling or enabling these services.
Social Media Connectivity
The people who visit your app daily are certainly loyal to your business. However, it is important to find out potential ways to reach rest of the world and expand your reader base. Considering this issue, social media is the best place to showcase your stories. Promoting your articles via social media can help you to fetch a wider scale of audience. Moreover, your can include a feature in it to help readers share the news on various social networking platforms as well.
In magazines, it is important to offer something interesting and new to the readers on their most liked topics. In a news application, you can develop a range of categories from which, the reader can select his preferred topic. Thus, it works as a centralised place for them to go through all the stories of that genre. Moreover, you can highlight all the relevant articles at bottom of the article. You can also place a segment of breaking stories, live videos which, readers can get easily access.
There are endless opportunities to explore for the news industry by making it mobile-driven. All you need to do is assign a group of talented app developers for building it right and promote it wisely.