Business Insider’s top advertising and media stories for September 18

September 20, 2020 By [email protected]_84 Off

Hi! Welcome to the Insider Advertising daily for September 18. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

Today’s news: Cision wants to sell Trendkite, the recruiters helping the media industry land jobs, and the data behind Netflix’s controversial movie “Cuties.”

Tom Gores

Getty/Gregory Shamus

A leaked pitch deck from Cision shows the PR software giant is trying to sell a company it bought last year for $225 million

Read the full story here.

top headhunters in media 2x1

Russel Reynolds Associates; Big Answers, LLC; MediaLink; Egon Zehnder; Samantha Lee/Business Insider

Meet 9 top recruiters in media to know right now

  • Ashley Rodriguez identified recruiters that are helping hire across the media landscape in 2020, as consolidation has cut the number of positions available and the pandemic forced struggling companies to slash staffers.
  • Recruiters say their media clients are starting to hire again, even amid the economic uncertainty, but many are looking for talent outside of media in technology, fintech and consumer-facing brands.
  • “Success in the media and entertainment industry is really about change, and about being able to pivot to where the marketplace is going,” said Bill Simon at Korn Ferry, citing the current need to juggle consumer engagement, with big data, and diversity and inclusion. “This change, by the way, is not going to stop. We’re in a world now of continuous change.”

Read the full story here.

Cuties Netflix

© MIGNONNES by Maïmouna Doucouré by Jean Michel Papazian for BIEN OR BIEN PRODUCTIONS 2018

Exclusive data shows traffic to Netflix’s US cancellation web page spiked after the controversial film “Cuties” was released on the streaming service

Read the full story here.

More stories we’re reading:

Thanks for reading and see you on Monday! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

— Lauren

Disclosure: Mathias Döpfner, CEO of Business Insider’s parent company, Axel Springer, is a Netflix board member.

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