Thousands of leading architects signed open letters to Autodesk
Incumbent software providers in the manufacturing space such as Siemens PLM or Dassault have been following the same playbook as Autodesk. They lock customers into their services either by forcing their platform through as a standard or promising the customer an end-to-end solution. Both these moats are increasingly difficult to defend as online services now make translating between standards a breeze and the pace of software development shatters claim of incumbents to be providing best-in-class along the entire value chain.
Customers are revolting because it is increasingly clear that incumbents cannot or do not keep up with demands but also because user needs have changed. Customers own