JB Straubel, the Tesla co-founder and former CTO, is often cast as the humble and pioneering engineer, the quiet one who toiled away in the background for 15 years on some of the company’s most important technologies. That characterization — which intensified as the hype and media attention on Tesla CEO Elon Musk grew — tells a half truth.
Straubel isn’t prone to self-promotion, or even progress reports. His personal Twitter account, nor the one dedicated to his startup, Redwood Materials, has ever even tweeted. And he does like toiling away on complex problems.
But his understated delivery obfuscates his ambitions and plans for Redwood Materials, the recycling startup that he co-founded in 2017. Straubel envisions and is actively working to make Redwood one of the world’s major battery recycling companies, with numerous facilities strategically scattered throughout the globe.
“This is something that is a major industry and a major