Tag: Publicis

Zeotap Joins Prebid with ID+ Universal Marketing Identity Solution; Amnet, Publicis and Unidad Editorial Join the Initiative

By iwano@_84

The global Customer Intelligence Platform Zeotap, announced today that ID+, its universal marketing identity solution launched in July 2020, is now available as a module of Prebid, the most widely used header bidding platform for publishers. Launched in 2015, the Prebid project is led by a neutral industry organization that makes header bidding easier for publishers by bringing conformity and simplicity to the process. The inclusion of ID+ in Prebid’s User ID module ensures ID+ can be transacted across the ecosystem.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200929005244/en/

ID+ (Photo: Business Wire)

In just two months, Zeotap’s ID+ initiative has been endorsed by more than 25 leading players across the ecosystem. The latest adopters include Amnet, Publicis, HOLA, Unidad Editorial, and Contversion.

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