Zeotap Joins Prebid with ID+ Universal Marketing Identity Solution; Amnet, Publicis and Unidad Editorial Join the Initiative
The global Customer Intelligence Platform Zeotap, announced today that ID+, its universal marketing identity solution launched in July 2020, is now available as a module of Prebid, the most widely used header bidding platform for publishers. Launched in 2015, the Prebid project is led by a neutral industry organization that makes header bidding easier for publishers by bringing conformity and simplicity to the process. The inclusion of ID+ in Prebid’s User ID module ensures ID+ can be transacted across the ecosystem.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200929005244/en/
ID+ (Photo: Business Wire)
In just two months, Zeotap’s ID+ initiative has been endorsed by more than 25 leading players across the ecosystem. The latest adopters include Amnet, Publicis, HOLA, Unidad Editorial, and Contversion.
Digital Identity at Risk
Digital identity has been universally challenged since 2017, but it wasn’t until 2020 when the whole adtech and martech ecosystem