website

Are you a startup company and trying to start an online business? What is the first and the foremost requirement? Well the answer is a good website development company. Yes, it is a fact that in order to start an online business, first of all you need to search for the right website development company. There are many advantages of the same. Some are given as under:

1. Selection in the domain name: most of the business owners commit the mistake of first booking a domain name, and then make up their mind to get in touch with a website design company. This is a wrong move, as a correct domain name helps a lot in reputation building and bringing a website in ranking. Only an experienced website development company has professionals who can guide on the right selection of the domain name.

2. Selection in the services: How a … Read More

If you are an online business owner, then you must have come across some of the most popular CMSs that are needed to develop a functional and rich website. Umbraco is a popular open source.NET based CMS platform that helps to manage your web content with great ease and offers remarkable features that can make the site user and search engine friendly. It is also a smart solution that offers mobile platform specific websites with content that can be delivered to android, iPhone and Windows phone seamlessly, while you only need to maintain only a single set of content for both mobile and desktop based sites.

Today, websites have to be search engine friendly as it helps to gain a higher ranking in the SERPs and help to attract a wide range of audience. Here in this article, we will discuss some basic functionalities that your website should have in … Read More

The rapidly changing marketing strategies and the fast growth of the online markets inspire the company owners to cultivate unique ideas and concepts in order to keep pace with this evolution. Web sites being the virtual face of any organization, take a lot of toll on the entrepreneurs. It’s really a hard task for the company owners to think whether the website is fine or should it be redesigned. With huge options handy to create a website for your own company, choosing between the custom and template websites can still make you confused.

If we ask the company owners to give votes on them, both of them may get to some extent the same vote. The reason is that both of them have their own advantages and limits. Custom designed websites are created from the scratch where the owner’s choices are adopted, while in the template websites, the owners don’t … Read More

In the past link building was used by online marketers to build tons of backlinks to their website to increase search engine rankings. And it worked. But, in 2012, the Google Penguin algorithm update stopped websites spamming their search results. In particular, those websites which were buying links or getting them through free link building sites designed to boost their Google rankings.

So does this mean that link building for your website is all but dead today? Far from it!

Don’t Disregard Link Building For Your Website

Link building for your website has always been an important factor for it to rank well in the search engines. Links back to your website provide strong signals that your site is relevant and popular.

The focus for any website owner is now to create quality content and then build links to that from other relevant high-quality sites.

How To Do Link Building Read More

This is a question that is often asked by businesses that are trying to price out companies for web design and development. Before we get started I want to note that there is a difference between website design, website development, and web marketing. The differences are listed below:

  • Website Design – creating the overall layout, design/look and feel of a website. Developing the flow of how a page will look or where the content of the site will be placed.
  • Website Development – Taking the website design and bringing it to life via HTML/CSS and/or other web scripting/programming languages. Also, website development is the process of adding additional functionality to an existing website such as eCommerce, content management systems, and etc…
  • Web Marketing – taking the designed and developed website and promoting it via the web. Using outlets such as social media, Search Engine Optimization (SEO), Pay Per Click, and
Read More

Yes, it’s a common blunder. Even some proficient web content writers do this.

Be honest in answering to this – who do you contemplate while writing the web copy? Do you portray a prospective client understanding the text? Do you imagine about the element that insists him or her to tap on the site?

That’s something majority of the web writers do.

The writers consider their readers like people who just like to recite, rather who just like to read the printed text.

This is wrong. Not justified. And the reason is simple – website copy is way more different from a print version copy.

“Web copy is a scanner. Or skimmed at.”

But how you persuade the visitors with the copy?

Let me explain in the tips discussed below.

1. Avoid Being Super Creative or Clever

When it comes to web copywriting, hardly any reader hangs on for every … Read More

9 Easy Ways to Increase Online Conversions

So you’ve built a great website with professionally designed graphics, user-friendly navigation and compelling content. But instead of the steady stream of traffic and purchases you were expecting, you’re not even getting a trickle.

So what gives?

Too many entrepreneurs and small business owners have an “If you build it, they will come” mentality. They think that building something that looks nice is all they need to do to attract buyers.

The truth is that creating a website, no matter how visually appealing, isn’t even half the battle.

The hardest work comes after your site is up and running, when it’s time to market your product or service, engage potential customers and convert them into leads and sales.

Whether you’re struggling to get eyes on your offerings, build your list, or want to grow your sales, these tips will help you effectively utilize … Read More

Defining websites is more complicated now than ever thanks to the diversification and development of resources and technology. Below is a breakdown of different types of websites you can encounter on the World Wide Web.

E-Commerce Websites

E-Commerce websites are online stores making it convenient to shop from the comfort of your own home. E-commerce websites enable business owners to run and maintain their store from a home or office environment without the need of an expensive shopfront. This type of website also incorporates a checkout cart in order to allow you to purchase directly from the site.

Blogs

Blogs (shortened from web log) came to the mainstream forefront in the early to mid 2000s. This kind of website operates in reverse-chronological order and can either support a second website or stand alone in its own right. Blogging is very popular as it allows a direct and personal interaction with … Read More

Designing your own website may be a good idea when you have a limited budget. When your business starts making money, you can hire a web designer and then you are capable to focus on the crucial things. You were considering this, right?

However, the design is much more important than you can imagine, especially when you are a start-up and you want to expand your business. When you are running an online company, visitors will make their opinions based on the website`s details. You should keep their attention. They already have trust in a few brands, so why should they suddenly start to believe you too? Therefore, if you don`t want to lose them, you must attract their attention and admire them in the first few seconds.

The details are those who are making the difference and they have to be selected carefully if you want to build a … Read More

Your business website is arguably your most vital resource. It is your 24/7 digital shop window and will be the first interaction that the majority of potential customers will have with your business. So if it doesn’t look the part, loads sluggishly or, most importantly, lack a mobile version then you will be letting custom slip through your fingers.

You can market your business as effectively as you like but if the website customers land on doesn’t cut it then you are just throwing away good money after bad. So what is the solution?

Say hello to WordPress. WordPress is the wildly popular content management system that powers over a quarter of the whole web including some of the world’s biggest names like the New York Times, Forbes, People Magazine and National Geographic. So if it works for them it can work for you right? Here’s why:

1. It’s flexibleRead More